The What, Why and How of Wool Online

WHAT: Wool Online is a platform that New Zealand Wool Exporters use to purchase wool from NZ Wool Brokers and Merchants.

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WHY: Online selling provides for cost efficiencies, and flexibility in sale dates and times. This ultimately benefits all members of the industry.

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HOW: Launched in 2009, the platform was developed in collaboration with industry members, ensuring it is an IT solution that actually works well.

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More Information

  • Who Is Wool Online Ltd

    Wool Online Ltd is a joint venture company between Wool Connextions and Golden Micro ... More >>
  • Demo Video: Weekly Sale Demo

    See a demo vide showing how the Wool Online sales operate... Watch >>
  • Farmers Weekly November 2020

    Brokers are making the transition to online wool auctions as digital wool trading takes off... More >>
  • ODT News October 2019

    Tech and online tools are helping this family wool business in Central Otago prosper... More >>

  • News October 2010

    Wool Online has announced the full release of its internet-based wool trading system which has been successfully... More >>
  • Video: Wool Can Make A Comeback

    Once upon a time, strong wool was a moneymaker for New Zealand. It was the golden fleece... Watch >>
  • Video: Why Wool Matters

    A short documentary produced with HRH The Prince of Wales for the Campaign for Wool ... Watch >>