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Wool Online upgrades trading platform to handle more volume

Wool Online co-owner Mark Hunter talks to CountryWide Connect about the company's increasing market share, upgrading the trading platform to handle more volume, and how the platform has been successfully trading wool, online, since 2009.

CountryWide ConnectWatch on YouTube

In a new interview with Andy Thompson at CountryWide, Wool Online co-owner Mark Hunter talks about the latest upgrade to the Wool Online trading platform, built to handle more volume as more of New Zealand's wool is bought and sold on the sold platform.

Andy Thompson: In a recent interview talking about wool auctions, the traditional outcry auctions were highlighted as a benchmark for wool sales, but digital platforms have been reshaping the sector for over a decade. To discuss this and the Wool Online trading and a major platform upgrade, we're joined by Wool Online co-owner Mark Hunter. G'day Mark, welcome to the show mate....

Mark Hunter: ... We've been going since 2009, and the platform has been selling significant amounts of wool through that period. Probably in our inception we're around the 50,000 bales a year. We've just had a large investment in the next iteration of our trading platform and that's around increased volumes, and we've looked at making the system faster more reliable and it's also mobile friendly which is important for today's business people...

Watch the full interview above, or on CountryWide's YouTube channel.


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Media contact
Mark Hunter, Wool Online Ltd
admin@woolonline.co.nz · +64 27 474 7436

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